Those looking for work in California and throughout the country may not necessarily see job ads from major companies such as Google or Facebook on social media. According to an investigation from ProPublica and the New York Times, job ads on social media sites are being skewed toward younger audiences. For instance, HubSpot had an ad on Facebook that specifically targeted those between the ages of 27 and 40.
While this may seem like ageism, the law is not necessarily clear as to whether such behavior is illegal. This is because employers generally get some discretion as it relates to employment decisions based on age. However, the Age Discrimination in Employment Act of 1967 does offer protections for workers who are age 40 or older. In response to the investigation into the practice of ad targeting by age, several companies made changes to their advertising policies.